Privacy Policy

Anokha Estates (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data in compliance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable laws in India.

This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our website, contact us, submit inquiries, register interest in properties, schedule site visits, or use any of our real estate services.

1. Information We Collect

A. Information You Provide Directly

  • Full name
  • Phone number & WhatsApp number
  • Email address
  • Postal address
  • PAN, Aadhaar, or other KYC details (only when required for booking, registration, or legal compliance under RERA)
  • Financial details (only through secure third-party payment gateways or banks)
  • Preferences regarding property type, budget, location, etc.
  • Any other information you voluntarily share via forms, emails, chats, or calls

B. Information Collected Automatically

  • IP address, browser type, device information
  • Pages visited, time spent, referring website
  • Cookies, pixels, and similar technologies (see Cookie section below)

C. Information from Third Parties

  • Leads received from property portals (MagicBricks, 99acres, Housing.com, etc.)
  • Data from Google Analytics, Meta Pixel, or other analytics/marketing tools

2. Purpose of Collecting and Processing Your Data

We use your personal data only for the following legitimate purposes:

  • Responding to inquiries and providing property-related information
  • Scheduling site visits and consultations
  • Processing bookings, agreements, and registrations under RERA
  • Sending property updates, brochures, price lists, and promotional offers (only with your consent)
  • Complying with RERA, Income Tax, GST, and other legal & regulatory requirements
  • Improving our website and services
  • Preventing fraud and ensuring security

3. Legal Basis under DPDP Act, 2023

We process your personal data only when:

  • You have given free, informed, specific, and unambiguous consent
  • It is necessary for performance of a contract (e.g., sale agreement)
  • It is required for compliance with law (e.g., RERA registration, KYC)
  • It serves our legitimate interests (e.g., marketing, fraud prevention) provided it does not override your rights

You may withdraw consent at any time without affecting the lawfulness of processing done earlier.

4. Sharing of Your Personal Data

We do not sell your personal data. We may share it only with:

  • Our employees and authorized agents who need it to provide services
  • Trusted service providers (CRM tools, email/SMS providers, payment gateways, cloud hosting) bound by confidentiality
  • Banks, financial institutions, or registrars for transaction and registration purposes
  • Government authorities, RERA, or courts when required by law
  • In case of merger, acquisition, or sale of assets (you will be informed)

5. Cookies & Tracking Technologies

We use cookies for:

  • Essential functions (e.g., remembering your preferences)
  • Analytics (Google Analytics, etc.)
  • Marketing & remarketing (Meta Pixel, Google Ads)

You can manage or disable cookies through the cookie consent banner or your browser settings. See our separate Cookie Policy for details.

6. Data Security

We use industry-standard measures including SSL encryption, secure servers, access controls, and regular audits to protect your data. However, no system is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal data only as long as necessary:

  • For active inquiries/marketing: until you unsubscribe or request deletion
  • For completed transactions: as required under RERA, GST, Income Tax, or other laws (typically 7–10 years)

After the retention period, data is securely deleted or anonymized.

8. Your Rights under the DPDP Act, 2023

You have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Erase your data (subject to legal retention requirements)
  • Withdraw consent
  • File a complaint with the Data Protection Board of India

To exercise any right, write to us at the contact details below.

9. International Data Transfers

Your data may be processed on servers located outside India (e.g., AWS, Google Cloud). We ensure appropriate safeguards and compliance with DPDP Rules for such transfers.

10. Third-Party Websites

Our website may contain links to third-party sites (property portals, payment gateways, etc.). We are not responsible for their privacy practices.

11. Children’s Privacy

Our services are not directed at individuals below 18 years of age. We do not knowingly collect data from minors.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with a revised “Last Updated” date.



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